In 2021, companies focused on adapting to the growth of e-commerce. 2022 will continue this trend and be all about differentiation and customer expectations. U.S. e-commerce sales will surpass $1 trillion in 2022, and business owners will focus on customer experience to stay ahead of the competition.
Ten trends that will be relevant in 2022
Distribution of voice search
Voice sales are projected at $19.4 billion in 2023. Companies will continue to use voice to make shopping easier for customers. Conversational shopping will allow you to interact with customers in real-time. Voice messaging, Alexa and Siri will empower businesses with recommendations and contactless shopping.
Upsells and cross-sells with AI
Artificial intelligence (AI) and machine learning will help predict shopping habits based on browsing and purchase history. AI can tailor the site to each unique visitor, and with the help of ERP and CRM systems with machine learning functions, you can succeed in cross-selling and upselling.
Augmented reality for shopping visualization
Buyers don’t want to guess what a new sofa will look like in their living rooms – they want to see it there. That is why experiments with new technologies will continue in 2022. Features such as product visualizers and builders, 3D maps, and augmented reality will make it even easier for customers to visualize, explore and “try” products online.
Various payment methods
Customers wish to choose their preferred payment method at checkout. Companies that diversify their payment technologies are more likely to build trust and encourage shoppers to spend more. Interest-free financing solutions such as “buy now, pay later” as well as one-click payment options will continue to gain popularity and attract customers who need the flexibility to shop online.
Omnichannel customer support
Brands are actively using artificial intelligence and automation to improve the customer experience. An example of this in action is chatbots, software that can communicate with shoppers via a live chat interface. Chatbots can serve customers around the clock and redirect customers to the correct pages, forcing them to return to purchases.
Improved Order Fulfillment Planning
Customers want to reach their purchases as quickly as possible. If the shipping is too slow, they will go elsewhere. Tiered distribution models, hyper-optimized supply chains, and software-assisted fulfillment will increase profits.
Increase of automatic post offices
Grocery stores, malls, and other public places will have even more lockers where shoppers can pick up their purchases themselves. Automatic post offices are usually equipped with several boxes and are very convenient because they are close to the customer. As soon as the goods are placed in the cell, the client notices the “order is ready for pickup.”
Instant analytics and machine learning for sales optimization
Analytics tools that took a long time to collect and aggregate data have gone past. Now analytical e-commerce platforms provide information instantly. Customers interact with a website or online advertisement using real-time data. This info is used to understand where prospective leads are lost to minimize bounce rates and cart abandonment.
Automated B2B transactions
E-commerce trends will enable the automation of accounts payable, receivables, reordering, and fulfillment.
US mobile sales are expected to double by 2025. To stay at the top of the leaders, companies simplify the use of the mobile version of the site. The ease and intuitiveness of mobile surfing will ensure more repeat purchases and increased sales. It includes push notifications, SMS, instant messenger messages, and mobile devices’ web resource optimization.
Technology does not stand still, and to succeed in 2022, you need to optimize your business with the latest technical innovations that will significantly facilitate the shopping experience.
So, entrepreneurs worldwide have long enjoyed the technological advantages of the e-commerce giant Amazon. The company has implemented cloud services on its platform that help answer user questions quickly, eliminate technical problems and unique algorithms for remembering customer page views, and build product recommendations based on them.
If you want to enter the foreign market with new products, PartnerTrade will help send, transport, and deliver them to Amazon and other marketplaces. We also deal with warehouse logistics and can ship goods to the end-user. If you are interested in the service – fill out the application form, and our managers will give the best offer.